Why is the new replay advertising being introduced?

Why is there replay advertising?

What's the background?

30 to 40 percent of all TV content in Switzerland is watched time-shifted – and the trend is rising. Since viewers can fast-forward through traditional ad breaks, TV channels are losing an increasingly important source of revenue. The industry has responded with new, short ad formats that are shown specifically during replay playback.

What is GT12?

The legal basis is the industry agreement GT12 (Joint Tariff 12), negotiated in June 2020 between distribution associations (Suissedigital, Swissstream) and rights management organisations – including ProLitteris, SSA Société Suisse des Auteurs, SUISA, SUISSIMAGE and SWISSPERFORM. It governs the conditions under which replay TV may be offered – and ensures that replay TV remains widely accessible and free of charge in Switzerland.

The three ad formats

Under GT12, three short, targeted ad formats were introduced:

Format	When does it appear?
Start-Ad	Briefly before the start of a time-shifted programme
Fast-Forward-Ad	When fast-forwarding through an ad break
Pause-Ad	Static banner displayed when pressing the pause button

Recent changes

Two start ads from April 2026

From April 2026, two Start-Ads will be shown instead of one at the beginning of a time-shifted programme. This change affects all channels currently participating in the GT12 industry agreement.

SRG channels now included (from 30 March 2026)

Since 30 March 2026, replay advertising also applies to public service channels. The following are affected:

SRF 1 HD, SRF zwei HD, SRF Info HD
RTS 1 HD, RTS 2 HD
RSI LA 1 HD, RSI LA 2 HD

What changed and when?

Date	Change
October 2022	Replay ads on private GT12 channels (CH Media, RTL, ProSieben etc.)
30 March 2026	SRG channels (SRF, RTS, RSI) introduce replay advertising
April 2026	Two Start-Ads instead of one on all GT12 channels

Skipping replay ads

Is there a way to skip the ads?

Yes. With the Teleboy TV+ subscription, you can easily skip replay ads using the built-in Skip-Ad feature.

Tip: The Skip-Ad feature is included in the TV+ subscription. You can adjust your subscription at any time in the Teleboy Cockpit.