Why is the new replay advertising being introduced?

30 to 40 percent of all TV content in Switzerland is watched time-shifted – and the trend is rising. Since viewers can fast-forward through traditional ad breaks, TV channels are losing an increasingly important source of revenue. The industry has responded with new, short ad formats that are shown specifically during replay playback.

What is GT12?

The legal basis is the industry agreement GT12 (Joint Tariff 12), negotiated in June 2020 between distribution associations (Suissedigital, Swissstream) and rights management organisations – including ProLitteris, SSA, SUISA, SUISSIMAGE and SWISSPERFORM. It governs the conditions under which replay TV may be offered.

The three ad formats

Format	When does it appear?
Start-Ad	Briefly before the start of a time-shifted programme
Fast-Forward-Ad	When fast-forwarding through an ad break
Pause-Ad	Static banner displayed when pressing the pause button

Recent changes

Two Start-Ads from April 2026: Two Start-Ads will be shown instead of one at the beginning of a time-shifted programme.

SRG channels now included (from 30 March 2026): Replay advertising now also applies to SRF 1 HD, SRF zwei HD, SRF Info HD, RTS 1 HD, RTS 2 HD, RSI LA 1 HD and RSI LA 2 HD.

Skipping replay ads

With the Teleboy TV+ subscription, you can easily skip replay ads using the built-in Skip-Ad feature.

✓ Skip-Ad feature

The Skip-Ad feature is included in the TV+ subscription. Adjust your subscription at my.teleboy.ch/service/tv.